MARKETING SIMPLIFIED
Plain-language definitions of the marketing terms our team uses every day.
227 terms
A
A/B Testing
Above the Fold
Account-Based Marketing
Acquisition
Ad Impression
Ad Retargeting
Affiliate Marketing
Analytics
Attribution
Attribution Model
Audience Segmentation
Awareness Stage
B
Backlink
Behavioral Targeting
Benchmark
Blog
Bounce Rate
Brand
Brand Authority
Brand Awareness
Brand Equity
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Positioning
Brand Recall
Brand Recognition
Brand Relevance
Brand Reputation
Buyer Persona
Buyer’s Journey
C
Call to Action
Campaign
Campaign Brief
Canonical URL
Case Study
Churn Rate
Citation
Click-Through Rate
Competitive Analysis
Consideration Stage
Content Audit
Content Calendar
Content Marketing
Content Strategy
Conversion
Conversion Funnel
Conversion Rate
Conversion Rate Optimization
Copywriting
Cost Per Acquisition
Cost Per Click
CPC
Crawling
Creative Brief
Creator Marketing
CRM
CTA
CTR
Customer Acquisition Cost
Customer Data Platform
D
Dashboard
Decision Stage
Demand Generation
Differentiation
Direct Marketing
Display Advertising
Domain Authority
Drip Campaign
Duplicate Content
E
Earned Media
Editorial Calendar
Email Automation
Email Deliverability
Email Marketing
Engagement
Engagement Rate
Evergreen Content
Exit Rate
F
Featured Snippet
First-Party Data
First-Touch Attribution
Frequency
Frequency Capping
Funnel
G
Geotargeting
Google Business Profile
Growth Marketing
H
Hashtag
Heatmap
Hero Section
I
Ideal Customer Profile
Impression
Inbound Marketing
Indexing
Influencer Marketing
J
JavaScript Tag
Job-to-Be-Done
Journey Mapping
K
Keyword
Keyword Cannibalization
Keyword Research
KPI
L
Landing Page
Last-Touch Attribution
Lead
Lead Generation
Lead Magnet
Lead Nurturing
Lead Scoring
Lifetime Value
Link Building
Local SEO
M
Market Research
Market Segmentation
Market Share
Marketing Automation
Marketing Channel
Marketing Funnel
Marketing Objective
Marketing Plan
Marketing Qualified Lead
Marketing Report
Marketing Strategy
Meta Description
Metric
N
NAP Consistency
Native Advertising
Net Promoter Score
Nofollow Link
Nurture Campaign
O
Off-Page SEO
Omnichannel Marketing
On-Page SEO
Online Review
Open Rate
Organic Reach
Organic Traffic
Owned Media
P
Pageview
Paid Media
Paid Reach
Paid Search
Paid Social
Pay-Per-Click
Personalization
Positioning Statement
PPC
Press Release
Programmatic Advertising
Public Relations
Q
Qualified Lead
Quality Score
Query
R
Reach
Referral Marketing
Referral Traffic
Remarketing
Retargeting
Retention Rate
Return on Ad Spend
Return on Investment
Revenue
ROAS
ROI
S
Sales Qualified Lead
Search Engine Marketing
Search Engine Optimization
Search Engine Results Page
Search Intent
Search Query
Search Volume
SEM
SEO
SERP
Session
Share of Voice
Social Media Calendar
Social Media Marketing
Social Proof
Sponsored Content
Statistical Significance
T
Tag Manager
Target Audience
Target Market
Technical SEO
Testimonial
Thought Leadership
Title Tag
Tone of Voice
Top-of-Mind Awareness
Touchpoint
Tracking Pixel
Trendjacking
Typography
U
Unique Selling Proposition
User
User Experience
User Flow
User Interface
User-Generated Content
USP
UTM Parameter
UX
V
Value Proposition
Vanity Metric
Video Marketing
Visual Identity
W
Webinar
White Paper
Word of Mouth
X
X-Factor
X-Height
XML Sitemap
Y
Year-over-Year
Yield
YouTube Marketing
Z
Zeitgeist Marketing
Zero-Click Search
Zero-Party Data
