A word or phrase preceded by a number sign that categorizes social content and helps people discover related posts.
A platform-dependent tool for organizing conversations and increasing content discoverability.
Short and sweet:
A word or phrase preceded by a number sign that categorizes social content and helps people discover related posts.
A platform-dependent tool for organizing conversations and increasing content discoverability.
See also: Social Media Marketing, Organic Reach, Engagement
A hashtag labels a post with a searchable keyword or phrase, letting a platform group together every post using that same tag and helping people who aren’t yet following an account discover content around a topic or event they’re interested in. Beyond simple discovery, hashtags are also used to track participation in a specific campaign or to tap into a larger, ongoing public conversation happening around a trend. Using too many at once, or ones unrelated to the actual content, tends to look spammy and can even suppress reach on some platforms rather than expanding it.
Oreo’s #DunkInTheDark tweet during the Super Bowl blackout became one of the most cited hashtag moments in advertising history, spreading purely through retweets rather than paid promotion.
Wendy’s #NationalRoastDay campaign turned a simple tag like this into a viral event, inviting followers to submit themselves for the brand’s signature savage comebacks.
Instagram fitness communities often rally around a shared tag like #transformationtuesday, letting users discover thousands of related before-and-after posts with a single tap.
