A live or recorded online presentation used to educate an audience, demonstrate expertise, or generate leads.
A content format that combines teaching, interaction, and lead generation.
Short and sweet:
A live or recorded online presentation used to educate an audience, demonstrate expertise, or generate leads.
A content format that combines teaching, interaction, and lead generation.
See also: Lead Generation, Thought Leadership, Email Marketing
A webinar is a live or pre-recorded online seminar, usually built around a specific topic relevant to a target audience, that combines educational content with an opportunity to capture leads through a registration form. Because attendees have to actively sign up and set aside time to attend, webinars tend to attract a more engaged, further-along audience than a passive piece of content like a blog post might. The format also allows for real-time interaction through live Q&A, which can move a prospect further toward a decision than static content by directly addressing their specific objections.
HubSpot regularly hosts a free webinar on topics like inbound marketing strategy, collecting email addresses at signup that its sales team can follow up with afterward.
A B2B software company might run a live session demoing a new feature, letting prospects ask questions in real time instead of reading through a static product page.
During the pandemic, fitness instructors who once taught in person pivoted to hosting a paid online class over Zoom, reaching students who no longer wanted to attend a physical studio.
