A word or phrase preceded by a number sign that categorizes social content and helps people discover related posts. A platform-dependent tool for organizing conversations and increasing content discoverability.
A visual representation of user behavior that shows where people click, move, scroll, or focus on a digital page. A research tool for identifying patterns that may not be obvious
The use of triggers and workflows to send email messages automatically based on timing, behavior, or customer data. A scalable way to deliver relevant communication throughout the customer journey.
The prominent top section of a webpage that typically communicates the primary message and desired next action. A high-visibility area that should quickly explain value and guide visitors forward.
The use of email to communicate with an audience, nurture relationships, promote offers, and encourage action. A direct channel for education, retention, sales, and ongoing customer communication.
A description of the type of company or customer that is the best fit for a business’s offering. A targeting framework used to focus marketing and sales on the most
The ways people interact with a brand’s content, including likes, comments, shares, saves, clicks, and replies. A signal of how strongly content connects with its audience.
A single instance in which an advertisement, post, or other piece of content is displayed to a person. A measure of exposure that does not indicate whether the content was
The percentage of people who interact with content relative to its audience size, reach, impressions, or another chosen base. A comparative measure of how actively an audience responds to content.
A strategy that attracts potential customers through helpful content, search visibility, and relevant experiences. An approach built around earning attention by being useful rather than relying only on interruption.
