A word or phrase that represents what people search for and what a page, advertisement, or piece of content addresses. A basic building block of search strategy and audience intent
A situation in which multiple pages from the same website compete for the same or very similar search intent. It can divide ranking signals and make it unclear which page
The delivery of marketing content or advertising to people based on their geographic location. A targeting method used to make campaigns more locally relevant.
A free business listing used to manage how a company appears across Google Search and Google Maps. A central local marketing asset for business information, reviews, photos, and customer actions.
A data-informed approach that tests and improves the entire customer journey to drive sustainable business growth. A cross-functional discipline focused on learning, experimentation, acquisition, activation, retention, and revenue.
A word or phrase preceded by a number sign that categorizes social content and helps people discover related posts. A platform-dependent tool for organizing conversations and increasing content discoverability.
A visual representation of user behavior that shows where people click, move, scroll, or focus on a digital page. A research tool for identifying patterns that may not be obvious
The use of triggers and workflows to send email messages automatically based on timing, behavior, or customer data. A scalable way to deliver relevant communication throughout the customer journey.
The prominent top section of a webpage that typically communicates the primary message and desired next action. A high-visibility area that should quickly explain value and guide visitors forward.
The use of email to communicate with an audience, nurture relationships, promote offers, and encourage action. A direct channel for education, retention, sales, and ongoing customer communication.
