Marketing exposure purchased by a brand, including search ads, social ads, display placements, sponsorships, and promoted content. A channel category used to gain targeted reach more quickly than organic distribution
The practice of showing advertisements to people who previously interacted with a website, application, or brand. A way to re-engage audiences who showed interest but did not yet convert.
An HTML description that summarizes a webpage and may appear beneath its title in search results. A concise search snippet element written to clarify relevance and encourage qualified clicks.
A quantifiable measurement used to track activity, behavior, or performance. A metric becomes a KPI when it is selected as a key indicator of an important objective.
The accuracy and consistency of a business’s name, address, and phone number across online listings and websites. A foundational local SEO practice that helps search engines and customers trust business
Paid content designed to match the format and user experience of the platform on which it appears. An advertising approach intended to feel more integrated with surrounding editorial or social
A customer loyalty metric based on how likely people are to recommend a company, product, or service. A simple relationship measure commonly used to monitor customer sentiment over time.
A link marked with an attribute that signals search engines not to treat it as a standard editorial endorsement for ranking purposes. It can still provide referral traffic, visibility, and
A planned sequence of communications that builds trust and guides potential customers toward a decision over time. A structured way to stay relevant while a lead is not yet ready
Search optimization work performed outside a website, especially activities that build authority, reputation, and external signals. Link earning, digital public relations, and brand mentions are common off-page efforts.
