Marketing Insights Newsletter: The Importance of Websites & Conversion Optimization

Make Your Website WORK for Your Business

Happy Third Thursday. Hope you had a fantastic Saint Paddy's Day! 🍀

This is Fran with Digital Aspect, and your monthly installment of digital marketing insights.

Today it's going to be all about WEBSITES. After all, this is our forte, and what we consider to be the first and strongest building block to your online presence and lead generating strategy. So, let’s talk about the importance of websites, and tactically how you can make sure yours is working as well as it should be for your company.

As far as online activity, this is typically THE point of conversion in your digital marketing strategy. Whether your prospect fills out a contact form, or calls in, or straight up purchases your product, your website plays a big part in this. And, to be clear, I am including Landing Pages under the category of "websites" (for all you "Funnel Hackers" out there.)

All of your online marketing efforts are pointless if your website doesn't convert!! That's why websites are where we always start, and we work back from there through the whole customer journey. So let's start!

STAY TUNED... toward the bottom, I am giving you a very powerful checklist for your use in making your website awesome and truly productive for your company...

Why are websites such a big deal?

1. The Digital Handshake (a bit cheesy, but the analogy works)

Think of your website as the modern-day handshake. It's the first impression a customer gets of your brand. No pressure, but this is where you make it or break it. A sleek, user-friendly website says, "Hello, we're professionals, and we've got our  💩  together!" A website from the dark ages?... Not so much.

2. 24/7 Comprehensive and Interactive Brochure, and Salesperson

Your website is still up during off hours, tirelessly working like the ultimate salesperson. It’s there, ready to provide information, answer questions, and even close deals! Plus, a lot of times people don’t even want to talk to a salesperson. They like reading up on your services at their own pace to make an informed, uninfluenced decision. So let’s provide this beautiful opportunity for passive enlightenment.

3. Lead-Generating Machine

Websites are like magnets for potential customers. With the right SEO and content strategy, your website attracts the right kind of visitors. These aren't just any visitors; If the SEO is done right, using high-volume, low-competition keywords that qualified buyers would type in, these are leads that can be nurtured into paying customers and clients.

4. Brand Central Station (again, pretty cheeky, I know)

Your website is the ultimate showcase for your brand. It's where your brand's voice, style, and offerings all come together. It’s where you tell your story, showcase your products or services, and establish your expertise. 

Honestly, I would even go so far as to say it should be your primary stable datum for you and your staff to keep in sync with what your company or project is all about! What products or services you provide, what your goals are as a company, and your promise of value to your customers. This way you can establish a coordinated voice between your team and the outside world.

To sum it up…

No matter your approach - be it advertising, social media, email campaigns, cold calls, or traditional mail - your website remains the central hub. This holds true even if you're in contracting or another B2B (business-to-business) sector and doubt the role of a website in attracting new clients. I'd argue it's vital to establish a professional online presence. After all, many people appreciate the chance to do some research before closing on a deal - I know I always do!

Bottom line is, these days, if you have a business, get yourself a professional website already!

And, yes... even if you think you'll cleverly avoid the need for a proper and professional website, you cannot afford to have people look you up and find a subpar online presence. 

That concludes my rant!!

And now, as promised…

Click this bright button to snag our epic Website Conversion Optimization Checklist! It's your secret sauce for a site that's more than just pretty - it creates fantastic PR, generates qualified leads, and even helps you sell!!!

I hope you found this article helpful.

PLEASE take advantage of our checklist.

As always, email me at fran@digitalaspect.io if you wanna chat, or book a meeting with me!

Until next time!!!

Best Regards,