Online Business Listings

A strong online presence is the first step toward success. With Online Listing Builder & Synchronization, you are getting the most essential set of tools needed to start building your online reputation. When customers and prospects look you up online, make sure they can find you and that the information they come across is correct.

For SEO, priority is given to good customer experience on mobile devices. Consumers will use mobile devices to find desired goods or services and will generally begin these searches with a category or brand search. For example, a brand search is “Joe’s Pizza in Denver” and a category search is “Pizza in Denver”. (Note: On a mobile device the “in Denver” often does not need to be explicit.) In the case of a category search, the user has the intent to purchase something in a category but has not decided or does not care about the brand. In these searches, the user’s intent is generally heavily skewed toward proximity and location. So search engines generally deliver the closest locations and it is therefore important that location information is crawlable, is displayed on each page, and is in metadata and keywords.

The commitment period is 1 month. After canceling the service, it will remain active until the current billing period is ended.

The service syncs the following information to each site:

• Company Name
• Address
• Phone Number
• Website
• Payment methods
• Services
• Brands
• Hours of Operation
• Holiday Hours - Notes
• Media Library

The majority of listing sites will be submitted within 15 minutes to an hour, but listings can take up to 4 weeks to be published across our network of sites.

Online Listing Builder syncs to several listing sites across the web, including Facebook, Google Maps, Google Business Profile, Bing Maps, Foursquare and Yelp. To see the extensive list, please see the attached files!

There are over 40 listing sites that are synced with Listing Manager. To see the extensive list, please inquire through our Contact page!

You aren’t required to authenticate your listings for any of the sites that are included in the package except for Facebook, Google Business Profile, and Twitter. These must be signed in through the platform in order to sync your business information to them.

The system does support service area businesses; however, GPS sources will not be synced as there is no physical location for the business.

Listing Distribution (included with Online Listing Builder & Synchronization) submits your business information to the main data aggregators: Neustar/Localeze, Acxiom, Factual, and Data Axle.

Over time, hundreds of directories will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.

When multiple sources have consistent business data, two outcomes occur:

1. Google’s web crawler finds the same information in multiple places and adds more confidence to your business profile data.

2. Good backlinks are created with more referring sources to your business’ website, creating better SEO.

Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.

You can update your business profile as much as you want while your subscription is active. There’s no limit on the number of changes you can make.

When a listing is created or modified in our system, the information is sent within 24 hours. The data aggregators receive this data and provide us with confirmation within 6-8 weeks. We also refresh your listing data once every month to ensure that aggregators always have the most accurate version of your listing.

We submit the listing to the data aggregators, and they have their own process to eliminate duplicate listings.

As soon as you enter your business information, we push it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They each query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.

Listing Distribution is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Listing Distribution needs to be activated for an extended period of time.

Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, Listing Manager and Listing Distribution refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change and lose the value already established.

We highly recommend keeping the Listing Manager synchronization always running.