Marketing Insights Newsletter: SEO or Google Ads

It's the 3rd Thursday of the month, and time for an article about digital marketing in this brand new year. And for this I'd like to talk about SEO.

As we set foot into 2024, the significance of SEO (Search Engine Optimization) in our marketing strategy continues to peak.

Why, you ask?

Well, the digital landscape is an ever-evolving space, but the one thing that remains constant is the need to be visible and accessible to our audience. 

One could argue that Google Ads will get you leads faster - and that is true! But there is far greater long term value in ranking higher organically, and on more fronts than just "more customers."

So, let's talk about that.

A few months ago we took a look into which is more important - I mean, if you had to choose between the two - which lead to some interesting findings...

SEO or Google Ads:
Which is the Better Investment for Your Business?

Are you at a crossroads between investing in SEO or Google Ads? The best answer is. Do both! But that is not always possible. If you are in the position of choosing one or the other, read this article first. It can be a difficult choice, and with so much riding on the results, you must make an informed decision. In this article, we'll break down what both options are and then come to a conclusion about which is better for your business: SEO or Google Ads.

You may be surprised by our findings! The short answer is, we believe that SEO is the better investment when it comes to improving search visibility and growing organic traffic, but let's dive into the details so that you can make up your own mind...

I hope you liked the article. And I hope it made you think about your online presence.

Are you taking advantage of SEO for your company? I'm curious, so please let me know!

Don't hesitate to respond to my emails, or reach out to us through our website if you need anything!

Until next time!