A file that lists important website URLs to help search engines discover and understand the site’s structure. A technical SEO resource that supports efficient crawling and indexing. See also: Technical
A distinctive quality or advantage that makes a brand, campaign, or offering unusually memorable or compelling. An informal term for the element that creates extra appeal beyond basic features or
The height of lowercase letters in a typeface, excluding ascenders and descenders. A typography characteristic that strongly affects readability, visual density, and brand character. See also: Typography, Visual Identity, Brand
