Search engine optimization; the practice of improving a website’s visibility in search engine results to attract more relevant organic traffic. A core digital marketing strategy for increasing discoverability online. See
Search engine results page; the page displayed after a user submits a query to a search engine. The competitive environment where organic listings, paid ads, maps, and other search features
A group of user interactions with a website or application during a defined period of activity. A basic analytics unit used to understand visits and behavior across multiple pages or
A measure of a brand’s visibility or presence compared with competitors within a market, channel, or conversation. A relative metric used to understand how much attention a brand commands in
The strategic use of social platforms to publish content, build community, engage audiences, advertise, and support business goals. A channel that combines organic communication, paid distribution, and direct interaction. See
Evidence that other people trust, use, or recommend a product, service, or brand, such as reviews and testimonials. A credibility signal that reduces uncertainty by showing that others have had
Paid editorial, social, or creator content produced or distributed in partnership with a brand. A promotional format designed to deliver brand messages through content that fits the surrounding platform. See
