A recorded instance of a webpage being loaded or viewed. A traffic metric that counts repeated views and does not represent unique people. See also: Session, User, Impression
Advertising that places sponsored listings within search engine results based on keywords, audiences, bids, and campaign settings. A channel for reaching people who are actively expressing intent through search. See
Advertising delivered through social media platforms using paid targeting and promoted content formats. A channel used to expand reach, generate traffic, build awareness, and drive conversions. See also: Social Media
An official written announcement distributed to media and public audiences about news from an organization. A public relations format used to communicate timely, factual developments. See also: Public Relations, Earned
Pay-per-click; an advertising model in which an advertiser generally pays when someone clicks the advertisement. A common paid media approach for generating measurable website traffic and conversions. See also: Pay-Per-Click,
The automated buying and placement of digital advertising using software, audience data, and real-time bidding systems. A scalable method for reaching defined audiences across large networks of digital inventory. See
The strategic management of communication and relationships between an organization and its public audiences. A discipline focused on reputation, credibility, media relationships, and public understanding. See also: Earned Media, Brand
Marketing exposure purchased by a brand, including search ads, social ads, display placements, sponsorships, and promoted content. A channel category used to gain targeted reach more quickly than organic distribution
The number of people who see content because distribution was supported by advertising spend. A measure of audience exposure generated through promoted or sponsored placement. See also: Organic Reach, Reach,
An advertising model in which an advertiser generally pays when someone clicks the advertisement. A performance-based method commonly used in search and social advertising. See also: PPC, Cost Per Click,
