Perplexity; an AI-powered answer engine that generates direct responses to search queries alongside cited sources, positioning itself as an alternative to traditional search engines. Notable for showing its sources prominently,
Advertising that places sponsored listings within search engine results based on keywords, audiences, bids, and campaign settings. A channel for reaching people who are actively expressing intent through search.
Advertising delivered through social media platforms using paid targeting and promoted content formats. A channel used to expand reach, generate traffic, build awareness, and drive conversions.
An official written announcement distributed to media and public audiences about news from an organization. A public relations format used to communicate timely, factual developments.
Pay-per-click; an advertising model in which an advertiser generally pays when someone clicks the advertisement. A common paid media approach for generating measurable website traffic and conversions.
The automated buying and placement of digital advertising using software, audience data, and real-time bidding systems. A scalable method for reaching defined audiences across large networks of digital inventory.
The strategic management of communication and relationships between an organization and its public audiences. A discipline focused on reputation, credibility, media relationships, and public understanding.
Marketing exposure purchased by a brand, including search ads, social ads, display placements, sponsorships, and promoted content. A channel category used to gain targeted reach more quickly than organic distribution
The number of people who see content because distribution was supported by advertising spend. A measure of audience exposure generated through promoted or sponsored placement.
