The process by which search engine software discovers and accesses webpages and their links. Crawling is the first technical step that allows pages to be considered for indexing.
A file that lists important website URLs to help search engines discover and understand the site’s structure. A technical SEO resource that supports efficient crawling and indexing.
A search in which the user receives an answer on the results page without clicking through to another website. A search behavior that can increase visibility while reducing the number
The practice of improving a website’s visibility in unpaid search engine results to attract more relevant traffic. A long-term strategy that combines useful content, technical quality, authority, and search intent.
The page a search engine displays after a user submits a query. It may contain organic listings, advertisements, maps, featured answers, images, and other search features.
The underlying goal a person is trying to accomplish when entering a search query. Understanding intent helps marketers create the type of content the searcher actually needs.
An estimate of how often a keyword or search query is used during a defined period. A directional measure of demand that should be considered alongside relevance, intent, and competition.
Search engine optimization; the practice of improving a website’s visibility in search engine results to attract more relevant organic traffic. A core digital marketing strategy for increasing discoverability online.
Search engine results page; the page displayed after a user submits a query to a search engine. The competitive environment where organic listings, paid ads, maps, and other search features
