A highlighted answer extracted from a webpage and displayed prominently within search results. A search feature designed to provide a quick response without requiring a click. See also: Zero-Click Search,
A file that lists important website URLs to help search engines discover and understand the site’s structure. A technical SEO resource that supports efficient crawling and indexing. See also: Technical
A search in which the user receives an answer on the results page without clicking through to another website. A search behavior that can increase visibility while reducing the number
The process by which search engine software discovers and accesses webpages and their links. Crawling is the first technical step that allows pages to be considered for indexing. See also:
The practice of improving a website’s visibility in unpaid search engine results to attract more relevant traffic. A long-term strategy that combines useful content, technical quality, authority, and search intent.
The page a search engine displays after a user submits a query. It may contain organic listings, advertisements, maps, featured answers, images, and other search features. See also: SERP, Search
The underlying goal a person is trying to accomplish when entering a search query. Understanding intent helps marketers create the type of content the searcher actually needs. See also: Keyword
The exact word or phrase a person enters into a search engine. A real expression of user intent that can inform keyword strategy and content planning. See also: Query, Keyword,
An estimate of how often a keyword or search query is used during a defined period. A directional measure of demand that should be considered alongside relevance, intent, and competition.
Search engine optimization; the practice of improving a website’s visibility in search engine results to attract more relevant organic traffic. A core digital marketing strategy for increasing discoverability online. See
