A single instance in which an advertisement is displayed on a screen, whether or not the viewer notices or clicks it. A basic measure of ad delivery, not necessarily attention
The practice of showing advertisements to people who previously visited a website or interacted with a brand. A way to reconnect with interested audiences who did not convert during an
The delivery of content or advertising based on a person’s observed actions, interests, or browsing behavior. A targeting method intended to make messages more relevant to each audience segment.
