The automated buying and placement of digital advertising using software, audience data, and real-time bidding systems. A scalable method for reaching defined audiences across large networks of digital inventory.
A platform-specific estimate of the relevance and quality of an advertisement, its keywords, and its destination experience. A diagnostic signal used by some advertising platforms to guide campaign quality and
A strategy for reconnecting with people who previously interacted with a brand, often through email or advertising. A broad follow-up approach intended to bring interested audiences back into the customer
The practice of showing advertisements to people who previously interacted with a website, application, or brand. A way to re-engage audiences who showed interest but did not yet convert.
Paid content designed to match the format and user experience of the platform on which it appears. An advertising approach intended to feel more integrated with surrounding editorial or social
The average number of times a person is exposed to an advertisement or marketing message during a defined period. A planning metric that helps balance memorability with the risk of
A limit placed on how often the same person can be shown an advertisement within a defined period. A control used to reduce overexposure and improve media efficiency.
The delivery of marketing content or advertising to people based on their geographic location. A targeting method used to make campaigns more locally relevant.
The average amount an advertiser pays for each click generated by a paid campaign. A common efficiency metric for search, social, and display advertising.
Paid visual advertising placed across websites, applications, and digital platforms, often using banners, images, video, or interactive formats. A channel commonly used for awareness, retargeting, and broad audience reach.
