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Google Search Console Now Shows Your Generative AI Impressions. Here’s How to Read Them

If you’ve opened Search Console lately and noticed a new item in the left sidebar called “Generative AI,” you’re not imagining it. Google quietly rolled out a way to see

How Cheap Website Builders Hurt Sales (and How to Fix It)

Why Using a Cheap Website Builder Is Hurting Your Sales (And What to Do About It)

We all know having a website is a non-negotiable when running a business—it’s like Business 101. But when it comes to building that website, many

Why WordPress + Elementor is the Best Platform for Your Website

What’s the Best Platform to Build a Website On? (We Say It’s WordPress + Elementor)

When it comes to building a website for your business, choosing the right platform is a critical decision. With so many options available—Wix, Squarespace, Shopify,

Why Aren't You Using Blogs to Boost Your Website's Traffic

Why Aren’t You Using Blogs to Boost Your Website’s Traffic?

Let’s have a quick chat about something a lot of people seem to overlook: blog articles. You know, those things you skim when Google gives

New Monthly SEO Report Overview

New Monthly SEO Report Overview

Welcome to the new SEO monthly reports! I want to take you on a comprehensive tour of the updated report sections, demonstrating how you can

Google Reviews Still Matter Here’s Why (And How to Get More)

Google Reviews Still Matter: Here’s Why (And How to Get More)

In digital marketing, trends come and go, but one of the things that has remained pretty constant is the power of Google reviews. Whether you’re

Why Your Google Business Profile Matters for Online Success

Why Your Google Business Profile Is Essential to Your Online Presence

Alright, business owners, if your Google Business Profile is half-baked, you’re basically leaving money on the table. Whether you’re running a completely online operation or

Google Introduces AI in Search Results

Google Introduces AI in Search Results

Last month, during their I/O conference, Google announced something huge that’s set to change how we use search engines: AI Overviews. Starting on May 14,

No More Chat or Call History with Google Business Profile!

No More Chat or Call History with Google Business Profile!

In a recent update, Google announced that starting July 31, 2024, they’ve bid farewell to chat features and call history tracking on Google Business Profile.

SEO Is Still a Thing How Local Service Providers Can Benefit

SEO Is Still a Thing: How Local Service Providers Can Benefit

I’ve had a few conversations over the past two months with people who believe that SEO is no longer relevant, and that Google’s updates have

Leveraging Common Marketing Channels for Invisible Marketing

Leveraging Common Marketing Channels for Invisible Marketing

Invisible marketing can be exceptionally effective when strategically integrated into common marketing channels. Let’s explore how this can be achieved across several key platforms: Website

How Great Marketing Doesn’t Feel Like Marketing

How Great Marketing Doesn’t Feel Like Marketing

Marketing should be like a well-planned event – seamless, unnoticed, and impactful. When executed properly, it doesn’t scream for attention but subtly guides potential customers

7 Email Subject Line Tips (#7 is 🔥)

7 Email Subject Line Tips (#7 is 🔥)

Let’s talk about improving your email campaign open rate. Think of your inbox – crammed to the hilt, right? So is everyone else’s. You’ve got

Boost Your Website’s Performance with Strategic Search Terms

Boost Your Website’s Performance with Strategic Search Terms

Understanding the primary idea behind Search Term lists is crucial for enhancing your website’s organic traffic and conversion rates. Essentially, these lists help identify the

Boost Local Visibility with Our Google Business Profile Checklist

Boost Your Local Business Visibility with Our Comprehensive Google Business Profile Checklist

Having a strong online presence is essential for local service businesses. One of the best ways to enhance your visibility and attract local customers is

Enhance Your Online Presence with Business Listing Sync

Enhance Your Online Presence with Business Listing Distribution & Synchronization

Establishing an optimized Google Business Profile is just the first step in ensuring your business is visible and attractive to potential customers online. To further

How to Set up Marketing Dash as a Mobile App

How to Set up Marketing Dash as a Mobile App

Marketing Dash users can now install the Marketing Dash on their mobile device like a native app. A progressive web app, as this solution is

Doing SEO In-House Efforts vs. Outsourced Expertise

Doing SEO: In-House Efforts vs. Outsourced Expertise

Addressing your company’s strategy regarding search engine rankings, the conversation around in-house management versus enlisting specialized agencies presents a pivotal choice for business owners. Our

Marketing Insights The Power of Websites & Conversion Optimization

Marketing Insights Newsletter: The Importance of Websites & Conversion Optimization

Make Your Website WORK for Your Business Happy Third Thursday. Hope you had a fantastic Saint Paddy’s Day! 🍀 This is Fran with Digital Aspect,

The Power of Newsletters & Blogs for Business Growth

The Power of Newsletters and Blogs: Boosting Your Business in the Digital Age

In the fast-paced world of business, staying connected with your audience is more crucial than ever. As technology continues to evolve, so do the methods

Social Media Marketing Navigating 2024 and Beyond

Social Media Marketing: Navigating 2024 and Beyond

The digital landscape is akin to a perpetually shifting paradigm that marketers must constantly reorient themselves to, or risk becoming irrelevant. Social media marketing, in