Let’s have a quick chat about something a lot of people seem to overlook: blog articles. You know, those things you skim when Google gives you the answer to your burning question. What if I told you that regularly posting blogs on your site is like secretly feeding your SEO without forking over big bucks for a full SEO package (although, yeah, that’s a good way to win too)?
But here’s the thing. Some clients skip the whole blog thing because – probably because they don’t read them. So they assume nobody else does either. But let me hit you with some truth: just because you don’t read every article doesn’t mean blogs aren’t doing serious work behind the scenes to boost your site.
Imagine you’re a chiropractor and want to snag that sweet search traffic from people googling “how to deal with low back pain.” Guess what? Those helpful little blog articles on your site (about back pain, its causes, treatments—you get the picture) give you a much better shot at showing up in those search results compared to the chiropractor who has a blog-less, static website.
You see where I’m going with this? Blogs = higher visibility.
Wait, Isn’t Google’s New AI Killing Blogs?
(Spoiler Alert: Nope.)
You might have heard the buzz about Google’s shiny new AI feature, called Google SGE (Search Generative Experience). Just a few weeks ago, Francois wrote a whole article about it, which you can check out here! It’s designed to generate quick summaries in search results, answering your questions instantly. Sounds like it could totally make blogs irrelevant, right?
Here’s the deal—while this AI feature is great for whipping up fast answers, it’s not here to replace in-depth, quality content. Think of it like a movie trailer: it gives you the gist, but if you want the full story (and most people do), you’re still going to watch the whole thing—or in this case, click through to a detailed blog.
How Blogs and Google’s AI Play Together
The AI tool doesn’t work in isolation. It pulls its info from existing online content—and guess where a lot of that content comes from? You guessed it: blog articles. High-quality, informative blogs are the raw material for Google SGE. The better your blog content, the more likely it is to be part of that AI-generated answer at the top of the search page. And if Google uses your blog’s info to help generate an answer? That puts you right in front of users as an authoritative source, with a shiny link back to your full article.
Blogs Are Still Essential—Here’s Why
- AI Is an Overview, Not a Deep Dive
Google’s AI might summarize the basics, but it can’t dive deep into nuanced topics or cover every angle. Blog articles, on the other hand, offer depth, authority, and context that a quick AI blurb can’t match. - Blog Content Feeds the AI Beast
If your site has relevant, well-written blogs, guess what? Google AI might use your content in its summaries. That’s free exposure right there! Plus, users can click through to read the full article if they want more details. - SEO Still Loves Blogs
Even with AI summaries, Google still ranks traditional search results. Blogs stuffed with targeted keywords, internal links, and in-depth answers boost your SEO, putting you in front of the crowd whether there’s an AI summary or not. - AI Generates Traffic, Not Replaces It
Google’s AI isn’t cutting you out of the equation. It’s creating more opportunities for users to find your content. When people see your link in the AI summary, they’re likely to click through to your blog for more info—and once they’re on your site, that’s where the magic (aka conversions) happens.
No, Blogs Aren’t Going Anywhere
So no, Google’s AI feature doesn’t render blogs useless. If anything, it makes them more important. High-quality, relevant blogs give Google’s AI something to work with, while keeping your site visible and useful in the eyes of search engines and users.
Bottom line: Google AI isn’t the blog killer. It’s more like the blog promoter, pointing people right back to your content. All the more reason to keep those blog posts rolling!
7 Ways Blog Articles Make Your Website a Search Magnet
Here’s a quick breakdown. Blogs aren’t just for show—they’re power-packed with SEO juice and benefits. Here’s why you should start caring:
1. Targeted Keywords for SEO
Blogs give you the perfect space to sprinkle those long-tail keywords (you know, the kind that gets specific users searching for what you offer) all over your site. Google loves this and rewards you with better rankings.
2. Internal Linking Goldmine
Got other parts of your site that need some attention? Blog articles let you link to service pages, previous posts, or products—giving your whole site a nice interconnected structure that search engines eat up.
3. Answer Burning Questions
People Google questions all the time. “How do I fix my back pain?” Be the site that answers it, and watch your chances of landing on a “featured snippet” or Google’s front page soar.
4. Show Off Your Expertise
Regular blog posts make you look like the Einstein of your industry. People trust experts, and so does Google. More trust = better rankings.
5. Attract Backlinks Like a Magnet
Write killer, informative content, and other sites will want to link to you. Backlinks are SEO gold—Google sees those and thinks, “Hey, these guys know their stuff.”
6. Keep Your Site Fresh
Google loves active, updated websites. Posting fresh blog content regularly? That’s like ringing a bell that tells search engines your site is alive and kicking.
7. Easy Navigation = Happy Visitors
Organized blog categories make it easy for visitors to explore your content, keeping them on your site longer. And the longer they stay, the better Google ranks you. Everybody wins.
They Say “Content Is King”
If you’ve got anything to do with your business’s SEO, you need to be focusing on crafting strategic, optimized content that gets you noticed. For a crash course in why content matters, check out this article on Writing SEO Content with Strategy, and thank us later!
How Blogs Supercharge Your Marketing Game
Still not convinced? Blogs don’t just live and die on your website. Here’s how you can squeeze even more juice out of them:
Social Media Ammo
Got a blog post? Not only should the whole article be shared across all channels, leading more people to browse your website, but you can and should break it up and share bite-sized pieces of it across your socials—Facebook, LinkedIn, Instagram, you name it. Every time you do, you drive more traffic back to your site. Plus, it’s a conversation starter.
Email Newsletter Gold
Your newsletter feeling a little stale? Drop in a blog excerpt with a “Read More” link, and boom—more site traffic, more engagement, more happy readers. We’re doing just that with this article!
Turn Blogs into Lead Magnets
Turn that solid blog post into a downloadable guide or checklist. Add a lead capture form, and just like that, you’re building your email list.
Instagram Stories & Highlights
Take some key tips from your blog and share them in your Instagram Stories. Highlight them so they live on your profile, driving traffic long after the post has gone live.
Repurpose for LinkedIn
Slightly tweak that blog and republish it as a LinkedIn article. You’ll tap into a whole new audience—plus, LinkedIn loves industry-specific content.
Why Blog Articles and SEO are a Match Made in Heaven
Let’s be clear—blogging is one of the best ways to boost your SEO over time. Here’s why:
- More Keywords = More Visibility
Each blog post opens the door to more keyword opportunities. More keywords? More chances for people to find you. - Authority & Expertise
When Google sees you covering all the angles of your industry, it starts to recognize your site as a treasure trove of knowledge. And higher authority means higher rankings. - Boost User Retention
When your content answers questions and provides value, users stick around longer—improving site metrics that Google cares about, like bounce rate and session duration. - Long-Term Traffic
Unlike an ad, which stops bringing in traffic the second you stop spending money, blog content keeps working for you long after it’s published. Old blogs can still rank and pull in visitors for months, even years.
Ready to Get Blogging?
Okay, so now you know blogs aren’t just a passing trend—they’re a legit SEO powerhouse. And if you’re too busy to write them yourself (because who has time?), we’ve got your back.
We’re offering a FREE blog post to get you started—no strings attached. Just drop your email here. Oh, and if we host your website, we’ll even post it for you.
Ready to take your content game to the next level? Check out our Content Creation & Distribution service options. We’ll handle everything from crafting SEO-optimized blog posts to making sure your content gets posted across your social channels and sent out as a newsletter to your subscribers! It’s the smart way to boost your site’s visibility and drive long-term growth. Learn more here!
Blogging for SEO? Yeah, it’s that easy!
