A person who interacts with a website, application, platform, or digital product. A basic analytics and experience-design concept used to understand individual behavior over time. See also: Session, Pageview, User
The sequence of steps a person takes through a website, application, or digital process to complete a task. A design and analytics view used to identify friction and improve completion.
The visual and interactive controls through which a person uses a digital product. The interface includes elements such as navigation, buttons, forms, icons, and layouts. See also: UX, User Experience,
A clear statement of the distinctive benefit that makes an offering meaningfully different from competing alternatives. A focused reason for the target customer to choose one brand over another. See
The overall quality of a person’s interaction with a website, application, product, or service. A broad measure of how useful, usable, accessible, and satisfying an experience feels. See also: UX,
Content created by customers, followers, or community members rather than by the brand itself. Authentic audience-created material that can strengthen trust, engagement, and social proof. See also: Social Proof, Influencer
Unique selling proposition; the distinctive benefit that makes an offering meaningfully different from competing alternatives. A concise reason the target customer should choose one brand over another. See also: Unique
A tracking value added to a URL to identify the source, medium, campaign, or other details associated with a visit. A simple method for organizing campaign traffic in analytics reports.
User experience; the overall quality of a person’s interaction with a website, application, product, or service. A discipline focused on making digital experiences useful, intuitive, accessible, and satisfying. See also:
