A potential customer who meets defined criteria indicating a stronger likelihood of becoming a buyer. A lead that has demonstrated enough fit or intent to deserve greater attention. See also:
A platform-specific estimate of the relevance and quality of an advertisement, its keywords, and its destination experience. A diagnostic signal used by some advertising platforms to guide campaign quality and
The word or phrase a person enters into a search engine or another search interface to find information. The user’s actual language, which may differ from the keyword a marketer
