A quantifiable measurement used to track activity, behavior, or performance. A metric becomes a KPI when it is selected as a key indicator of an important objective.
The systematic collection and analysis of information about customers, competitors, demand, and market conditions. A foundation for making better decisions about audience, positioning, products, and opportunities.
The process of dividing a market into groups with shared characteristics, needs, or behaviors. A strategic method for choosing which groups to prioritize and how to serve them differently.
