A word or phrase preceded by a number sign that categorizes social content and helps people discover related posts. A platform-dependent tool for organizing conversations and increasing content discoverability. See
A visual representation of user behavior that shows where people click, move, scroll, or focus on a digital page. A research tool for identifying patterns that may not be obvious
The prominent top section of a webpage that typically communicates the primary message and desired next action. A high-visibility area that should quickly explain value and guide visitors forward. See
