A highlighted answer extracted from a webpage and displayed prominently within search results. A search feature designed to provide a quick response without requiring a click. See also: Zero-Click Search,
Information a company collects directly from its audience through its own websites, applications, transactions, and customer interactions. Data gathered from direct relationships is central to personalization, measurement, and privacy-conscious marketing.
An attribution model that gives all conversion credit to the first recorded marketing interaction. A simple way to identify which channels most often introduce new prospects. See also: Attribution Model,
The average number of times a person is exposed to an advertisement or marketing message during a defined period. A planning metric that helps balance memorability with the risk of
A limit placed on how often the same person can be shown an advertisement within a defined period. A control used to reduce overexposure and improve media efficiency. See also:
A model that illustrates how potential customers move from initial awareness toward consideration, conversion, and loyalty. A simplified way to organize marketing around the stages of a customer’s decision process.
