The sequence of steps a person takes through a website, application, or digital process to complete a task. A design and analytics view used to identify friction and improve completion.
The visual and interactive controls through which a person uses a digital product. The interface includes elements such as navigation, buttons, forms, icons, and layouts.
User experience; the overall quality of a person’s interaction with a website, application, product, or service. A discipline focused on making digital experiences useful, intuitive, accessible, and satisfying.
The overall quality of a person’s interaction with a website, application, product, or service. A broad measure of how useful, usable, accessible, and satisfying an experience feels.
The prominent top section of a webpage that typically communicates the primary message and desired next action. A high-visibility area that should quickly explain value and guide visitors forward.
