The use of software and predefined workflows to deliver, personalize, and measure marketing communications at scale. A system for coordinating timely customer communication while reducing repetitive manual work.
A small piece of website code used to collect data, deliver functionality, or support advertising and analytics tools. A common technical component of tracking, personalization, and marketing platform integrations.
Customer relationship management; a system used to organize customer data, track interactions, manage leads, and strengthen relationships throughout the customer journey. A central tool for improving sales, service, and customer
