A method of assigning values to leads based on their fit, behavior, and likelihood of becoming customers. A prioritization system that helps marketing and sales focus on the strongest opportunities.
A lead accepted by sales as having enough fit, need, authority, or intent to justify direct sales follow-up. A stage indicating that the opportunity is ready for a more active
A potential customer who meets defined criteria indicating a stronger likelihood of becoming a buyer. A lead that has demonstrated enough fit or intent to deserve greater attention. See also:
A lead identified by marketing as more likely to become a customer based on defined behaviors or profile criteria. A prioritization stage that indicates a lead may be ready for
A person or organization that has shown potential interest in a company’s product or service. A prospective customer whose information or behavior creates an opportunity for follow-up. See also: Lead
The process of attracting potential customers and capturing enough information to begin a marketing or sales relationship. A system for turning audience interest into identifiable business opportunities. See also: Lead,
A useful resource or offer provided in exchange for a prospect’s contact information or another action. A common way to convert anonymous visitors into known leads. See also: Lead Generation,
The process of building a relationship with potential customers through relevant communication over time. A way to help leads progress toward a decision without forcing an immediate sale. See also:
A coordinated marketing approach used to build awareness, interest, and demand for a company’s products or services. A broad strategy that creates market interest before and alongside direct lead capture.
