A recorded instance of a webpage being loaded or viewed.
A traffic metric that counts repeated views and does not represent unique people.
Short and sweet:
A recorded instance of a webpage being loaded or viewed.
A traffic metric that counts repeated views and does not represent unique people.
See also: Session, User, Impression
A pageview counts each time a page loads in a browser, whether that’s a first-time visitor or the same person refreshing the page five times in a row, which makes it a volume metric rather than a measure of unique interest. Because of this, pageviews are usually reported alongside metrics like unique visitors or sessions to give a fuller, less inflated picture of actual traffic. A rising pageview count without a matching rise in engagement or conversions can sometimes just mean people are bouncing between pages looking for something they can’t find.
Every time a visitor refreshes a product page on Best Buy’s site, that action registers as another pageview in Google Analytics, even if it’s the same person looking at the same item twice.
A viral BuzzFeed article can rack up millions of these in a single day, a number that counts every open, including readers who clicked back and reopened the same tab.
News publishers like The Washington Post track this metric closely to gauge which stories are resonating, since it reflects overall traffic volume rather than how many distinct readers showed up.
