A scheduled series of messages sent automatically over time, often in response to a signup or customer action.
A simple automation format for education, onboarding, nurturing, and follow-up.
Short and sweet:
A scheduled series of messages sent automatically over time, often in response to a signup or customer action.
A simple automation format for education, onboarding, nurturing, and follow-up.
See also: Email Automation, Nurture Campaign, Lead Nurturing
A drip campaign sends a pre-built sequence of messages to a contact over time, automatically, based on triggers like signing up for a newsletter or downloading a guide, rather than requiring a marketer to send each one manually. Spacing messages out this way lets a brand build context gradually, introducing a product or nurturing a lead step by step instead of overwhelming them with everything at once. Because the sequence is set in advance, it keeps working in the background even while the marketing team is focused on other campaigns.
A classic drip campaign kicks in the moment someone downloads a free ebook from a marketing site, triggering a series of automated emails spaced out over two weeks to nurture that lead into a paying customer.
Software companies like Grammarly use a similar sequence during free trials, sending onboarding tips and feature highlights on a set schedule so new users don’t abandon the product before seeing its value.
An online course creator on Teachable might set one up to welcome new students, releasing module reminders and encouragement emails automatically as each lesson deadline approaches.
