Genetic Alternatives

A lean WooCommerce storefront (Home, Store, Our Story, My Account) organized around seven product categories, dietary, vitamin, mineral, herbal, botanical, enzyme, and meal-replacement supplements, each with its own “Shop Now” entry point from the homepage.

The catalog is built on private-label products, positioning the brand as a direct manufacturer and seller rather than a reseller of third-party supplement brands.

FDA disclaimer language is included in the footer per supplement-industry compliance norms, and the site keeps navigation minimal, cart, account, and store, to keep the path to purchase short.