Dr. Stapleton

We built a multi-audience site for Dr. Stapleton that segments its messaging by visitor type, with dedicated content tracks for injured employees, attorneys, and employers, each addressing that audience’s specific concerns around workers’ compensation claims.

For injured employees, the site lays out tiered consultation packages, from a single evaluation session up to a full 90-day advocacy package with document review and lawyer referrals, with transparent pricing shown for each. It also features an embedded library of free educational videos on workers’ comp topics, a downloadable guide, and consultation booking, giving visitors multiple ways to get informed and get help.