The total income generated from sales before expenses are deducted. A primary business outcome that marketing may influence through acquisition, conversion, and retention.
Return on investment; a measure comparing the financial benefit of an activity with the cost required to produce it. A broad measure of whether a marketing investment created enough value
A measure comparing the financial benefit of an activity with the cost required to produce it. A broad business metric for judging whether an investment created sufficient value.
Return on ad spend; the revenue attributed to advertising divided by the amount spent on that advertising. A practical metric for evaluating the direct revenue efficiency of paid media.
The number of unique people who are exposed to a piece of content, campaign, or advertisement. A measure of audience size rather than the total number of times content was
A strategy that encourages customers, partners, or advocates to recommend a business to others. A growth approach built on trust transferred through personal recommendations.
Website visits that arrive through links on other websites rather than through search engines or direct navigation. A useful measure of traffic generated by partnerships, media coverage, directories, and backlinks.
A strategy for reconnecting with people who previously interacted with a brand, often through email or advertising. A broad follow-up approach intended to bring interested audiences back into the customer
The percentage of customers who remain active or continue their relationship with a business during a defined period. A key measure of loyalty, satisfaction, and long-term customer value.
The practice of showing advertisements to people who previously interacted with a website, application, or brand. A way to re-engage audiences who showed interest but did not yet convert.
