LLM, or large language model; the type of AI system, trained on massive amounts of text, that powers chatbots and answer engines like Claude, ChatGPT, Gemini, and Grok. The underlying
A method of assigning values to leads based on their fit, behavior, and likelihood of becoming customers. A prioritization system that helps marketing and sales focus on the strongest opportunities.
The practice of improving a business’s visibility in location-based search results. A strategy for helping nearby customers find, evaluate, and contact a local business.
A focused webpage designed to support a specific campaign and encourage visitors to complete one primary action. An important conversion asset that aligns message, audience, offer, and call to action.
An attribution model that gives all conversion credit to the final recorded marketing interaction before the conversion. A simple model that emphasizes the touchpoint closest to the decision.
A person or organization that has shown potential interest in a company’s product or service. A prospective customer whose information or behavior creates an opportunity for follow-up.
The process of attracting potential customers and capturing enough information to begin a marketing or sales relationship. A system for turning audience interest into identifiable business opportunities.
A useful resource or offer provided in exchange for a prospect’s contact information or another action. A common way to convert anonymous visitors into known leads.
The process of building a relationship with potential customers through relevant communication over time. A way to help leads progress toward a decision without forcing an immediate sale.
The estimated total value a customer contributes to a business throughout the entire relationship. A long-term metric used to guide acquisition, retention, and service investment.
