A word or phrase that represents what people search for and what a page, advertisement, or piece of content addresses. A basic building block of search strategy and audience intent
A situation in which multiple pages from the same website compete for the same or very similar search intent. It can divide ranking signals and make it unclear which page
The process of identifying and evaluating the search terms people use when looking for information, products, or services. A core SEO activity for understanding demand, language, competition, and search intent.
Key performance indicator; a measurable value used to evaluate progress toward a specific business or marketing objective. A focused metric selected because it directly reflects meaningful success. See also: Metric,
