The process by which a search engine stores and organizes webpages so they can be considered for search results. A page generally needs to be discovered and indexed before it
A marketing approach in which creators or recognized individuals promote a brand to their established audiences. A partnership channel that relies on audience trust, relevance, and creator credibility. See also:
A description of the type of company or customer that is the best fit for a business’s offering. A targeting framework used to focus marketing and sales on the most
A single instance in which an advertisement, post, or other piece of content is displayed to a person. A measure of exposure that does not indicate whether the content was
A strategy that attracts potential customers through helpful content, search visibility, and relevant experiences. An approach built around earning attention by being useful rather than relying only on interruption. See
