GEO, or generative engine optimization; the practice of optimizing content so it gets referenced, summarized, or cited by generative AI systems, a term often used interchangeably with answer engine optimization.
Gemini; Google’s AI chatbot and assistant, integrated across Google Search, Workspace, and Android, offering conversational answers, content generation, and multimodal capabilities like image and document understanding. Google’s primary AI assistant
Grok; an AI chatbot developed by xAI and built into the X (formerly Twitter) platform, offering conversational answers along with access to real-time posts and trends. Distinguished from other AI
The delivery of marketing content or advertising to people based on their geographic location. A targeting method used to make campaigns more locally relevant.
A free business listing used to manage how a company appears across Google Search and Google Maps. A central local marketing asset for business information, reviews, photos, and customer actions.
A data-informed approach that tests and improves the entire customer journey to drive sustainable business growth. A cross-functional discipline focused on learning, experimentation, acquisition, activation, retention, and revenue.
