The delivery of marketing content or advertising to people based on their geographic location. A targeting method used to make campaigns more locally relevant. See also: Local SEO, Behavioral Targeting,
A free business listing used to manage how a company appears across Google Search and Google Maps. A central local marketing asset for business information, reviews, photos, and customer actions.
A data-informed approach that tests and improves the entire customer journey to drive sustainable business growth. A cross-functional discipline focused on learning, experimentation, acquisition, activation, retention, and revenue. See also:
