An official written announcement distributed to media and public audiences about news from an organization. A public relations format used to communicate timely, factual developments.
The strategic management of communication and relationships between an organization and its public audiences. A discipline focused on reputation, credibility, media relationships, and public understanding.
A strategy that encourages customers, partners, or advocates to recommend a business to others. A growth approach built on trust transferred through personal recommendations.
Marketing channels and assets a brand controls directly, such as its website, email list, blog, and applications. A durable foundation for publishing content and building direct audience relationships.
A platform, medium, or route used to communicate with an audience and deliver marketing messages. Examples include search, email, social media, events, direct mail, and paid advertising.
A coordinated approach that creates a consistent customer experience across multiple online and offline channels. The goal is for each channel to work as part of one connected relationship rather
Marketing that communicates directly with a specific audience through channels such as email, mail, text, or targeted advertising. A channel-focused approach designed to generate a trackable response.
Exposure a brand receives through unpaid coverage, mentions, shares, reviews, or recommendations from others. Attention that is gained through relevance, reputation, or public interest rather than purchased placement.
A performance-based arrangement in which partners earn compensation for driving tracked traffic, leads, or sales to a business. A channel that extends a brand’s reach through publishers, creators, and referral
