An online mention of a business’s name, address, and phone number, commonly found in directories and local listings. Consistent citations help support local search trust and business discovery. See also:
The accuracy and consistency of a business’s name, address, and phone number across online listings and websites. A foundational local SEO practice that helps search engines and customers trust business
Public customer feedback posted on a search engine, marketplace, social platform, or review website. Reviews influence trust, local visibility, reputation, and purchase decisions. See also: Social Proof, Google Business Profile,
The practice of improving a business’s visibility in location-based search results. A strategy for helping nearby customers find, evaluate, and contact a local business. See also: Google Business Profile, NAP
A free business listing used to manage how a company appears across Google Search and Google Maps. A central local marketing asset for business information, reviews, photos, and customer actions.
