A scheduled series of messages sent automatically over time, often in response to a signup or customer action. A simple automation format for education, onboarding, nurturing, and follow-up.
The ability of an email message to reach the recipient’s inbox rather than being blocked, rejected, or filtered as spam. Deliverability depends on sender reputation, authentication, list quality, and engagement.
A planned sequence of communications that builds trust and guides potential customers toward a decision over time. A structured way to stay relevant while a lead is not yet ready
The percentage of delivered emails recorded as opened, subject to the limitations of email privacy and tracking technology. A directional email metric that should be interpreted alongside clicks, conversions, and
The use of triggers and workflows to send email messages automatically based on timing, behavior, or customer data. A scalable way to deliver relevant communication throughout the customer journey.
The use of email to communicate with an audience, nurture relationships, promote offers, and encourage action. A direct channel for education, retention, sales, and ongoing customer communication.
