Evidence that other people trust, use, or recommend a product, service, or brand, such as reviews and testimonials. A credibility signal that reduces uncertainty by showing that others have had
A statement from a customer or client describing their experience with a product, service, or company. A form of social proof that can build credibility and reduce purchase uncertainty.
A focused webpage designed to support a specific campaign and encourage visitors to complete one primary action. An important conversion asset that aligns message, audience, offer, and call to action.
A model that illustrates how potential customers move from initial awareness toward consideration, conversion, and loyalty. A simplified way to organize marketing around the stages of a customer’s decision process.
A prompt designed to encourage someone to take a specific next step, such as clicking a link, booking a consultation, or making a purchase. A clear direction that turns attention
The moment a potential customer completes a desired action, such as making a purchase, submitting a form, or booking a consultation. The point where interest becomes measurable action.
A model that describes the steps people take from first contact with a brand to completing a desired action. A way to identify where prospects progress, hesitate, or leave the
Call to action; a prompt designed to encourage someone to take a specific next step, such as clicking a link, booking a consultation, or making a purchase. A clear direction
The process of gaining a new customer, subscriber, user, or lead through marketing and sales activity. A broad term for the work required to turn an unfamiliar audience into new
