The percentage of pageviews for which a particular page was the final page viewed during a session. A diagnostic metric that helps identify where users commonly end their visits.
An attribution model that gives all conversion credit to the first recorded marketing interaction. A simple way to identify which channels most often introduce new prospects.
A single instance in which an advertisement, post, or other piece of content is displayed to a person. A measure of exposure that does not indicate whether the content was
The estimated total value a customer contributes to a business throughout the entire relationship. A metric that helps businesses balance acquisition cost with long-term customer value.
A visual display that brings together key metrics and performance indicators in one place. A practical tool for monitoring progress, spotting changes, and communicating results.
The percentage of impressions that result in a click on a link, advertisement, email, or call to action. A measure of how effectively a message or placement encourages people to
The percentage of users who complete a defined goal out of the total number of eligible visitors or interactions. A core measure of how effectively a marketing experience produces the
The average amount spent to generate one new customer or another defined acquisition outcome. A measure used to evaluate whether marketing growth is financially sustainable.
Click-through rate; the percentage of people who click a link, advertisement, or call to action after seeing it. A key metric for measuring how effectively content captures attention and encourages
The average total cost of acquiring a new customer, including relevant marketing and sales expenses. A key business metric for evaluating the efficiency of customer growth.
