Google’s August 2026 Spam Update Just Finished: Here’s What It Targeted

If your organic traffic dipped sometime between August 18 and August 21, 2026, you’re not imagining it. Google just finished rolling out its August 2026 spam update, the third one

If someone searches “[your service] near me” right now, does your business show up with a map pin, your hours, your reviews, and a way to call or message you

Google Business Profile is no longer just a place to list your address, phone number, and hours. In 2026, it functions more like a live business data source feeding Gemini-powered

Google’s March 2026 Core Update began rolling out on March 27, shortly after the Spam Update ended. By March 31, ranking volatility had peaked, with noticeable shifts across industries. Core