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The All-in-One Growth Platform: Keystone

Running a local service business today means juggling dozens of tools: one for reviews, another for emails, another for posting to social media, another for ads, another for your website leads, and on and on. It’s messy, time-consuming, and expensive.

Keystone changes that.

Built specifically for local service providers, including businesses like HVAC companies, plumbers, roofers, electricians, landscapers, remodeling contractors, pest control, auto detailers, med spas, pressure washers, home cleaners, mobile mechanics, and more. Keystone is the single platform that brings all your marketing, communication, sales, and customer-experience tools together in one place.

Below is an overview of what Keystone helps businesses do and why it’s becoming the most valuable tool in their daily operations.

Why Local Service Businesses Are Switching to Keystone:

Post to Every Social Media Channel With a Few Clicks

Posting consistently is important, but jumping between Instagram, Facebook, Google Business Profile, LinkedIn, and TikTok can eat up your entire day.

Keystone lets you:

Create a post once and publish it everywhere
Schedule out weeks of content in minutes
Keep messaging consistent across all channels
Reply to comments and messages inside one unified inbox

No more logging in and out of apps. No more forgetting a platform. Everything happens in one place.

Request Reviews And Reply Without Lifting a Finger

Local service businesses depend on reviews. But asking for them and responding to them takes real time.

Keystone automates the entire process:

Automatically sends review requests after jobs or appointments
Routes reviews to the right platform (Google, Facebook, etc.)
Lets you respond with pre-built smart replies or fully automate the responses
Tracks your overall rating and review volume in real time

This keeps your online reputation healthy and growing without the manual work.

Track Website Leads And Automatically Nurture Them Into Customers

Most service businesses lose leads because no one follows up fast enough.

Keystone fixes that through:

Website visitor tracking
Lead capture forms and web-chat widgets
Instant text + email follow-ups
Automations that continue nurturing until the lead books

You get notified the second a visitor becomes a lead, and Keystone does the heavy lifting to convert them.

Send Newsletters & Email Campaigns to Engage Leads and Customers

You don’t need a separate email platform.

Keystone includes:

Drag-and-drop builders
Pre-made templates
Automated sequences for follow-ups, reminders, promotions, and upsells
Detailed reporting on opens, clicks, replies, and revenue

Whether you’re sending a monthly newsletter or a lead-nurture campaign, it’s all built right into the platform.

Run Ads and See All Reporting in One Dashboard

Instead of bouncing between Facebook Ads, Instagram Ads, and Google Ads to see what’s working…

Keystone centralizes everything:

One dashboard for all ad performance
Built-in lead tracking and attribution
Easy reporting for ROI, conversions, and cost per lead
Syncing with your contact lists, automations, and pipelines

You finally see the full picture, from ad click to booked job.

Optimize & Update Your Google Business Profile, Easily

Your Google Business Profile is one of the most important tools for local service companies.

Keystone lets you:

Edit your business info
Add services, service areas, updates, and photos
Post Google updates directly within the platform
Track calls, messages, and bookings
Improve your local ranking with regular activity

You manage your entire GBP inside Keystone, no extra logins required.

Use Smart Lists to Organize All Your Contacts Automatically

Segmenting your contacts shouldn’t feel like spreadsheet torture.

Keystone automatically sorts your contacts into smart lists like:

New leads
Estimates sent
Estimates not approved
Active clients
Past customers
Upsell opportunities
Cold leads
No-show appointments

Smart lists update themselves in real time based on customer behavior.

See Who Your Leads, Customers, and Upsell Opportunities Are

Your dashboard clearly labels:

Who is a lead
Who turned into a customer
Who never booked
Who is due for an upsell
Who requested a quote
Who needs follow-up

No digging. No exporting. No guesswork. Everything is organized instantly.

Install Web Chat and Turn Website Visits Into Conversations

Keystone’s web-chat widget lets visitors talk to you instantly and every conversation goes right into your unified inbox.

You can:

Convert visitors into leads instantly
Respond on mobile or desktop
Trigger automations when someone starts a chat
Capture their name, phone, and email automatically

You turn anonymous traffic into booked appointments.

Track Sales With Pipelines That Actually Make Sense

Pipelines give you a clear picture of where every lead stands.

You can set up pipelines for:

New inbound leads
Estimates pending
Jobs scheduled
Jobs completed
Upsells
Follow-ups

Drag and drop leads as they move through the process, so nothing falls through the cracks again.

Respond to ALL Social Media Messages in One Place

Whether someone messages you on:

Facebook
Instagram
Google Business
Your website chat
SMS
Email

…you manage it ALL from one unified inbox.

Fast replies = more booked jobs.

Create “ManyChat-Style” Automated DMs on Social Media

Keystone includes advanced automation logic that lets you build conversation flows on:

Instagram
Facebook
Your website

So when someone comments a keyword like “estimate” or “pricing,” Keystone automatically messages them back, answers their questions, and guides them to book.

It’s like having a 24/7 assistant talking to leads for you.

Accept Payments Instantly With Tap-to-Pay Links

No more awkward payment processes.

Keystone lets you:

Send tap-to-pay links via text or email
Collect deposits before the job
Take final payments on-site
Track everything in your financial dashboard

Simple, fast, and professional.

Book a Call – Learn more about what Keystone can do for you and how the 24/7 support makes it easy for you to do it.

Local service businesses don’t have time to learn ten different tools. Keystone puts everything: marketing, communication, reviews, sales, automations, ads, payments, and reporting into one clean dashboard.

If you want: