Better search clarity powered by AI, and what it means for your business.
Google has introduced a new feature, Query Groups, in Search Console Insights, giving you a quick, organized view of the main topics your website covers.
Instead of manually sifting through dozens (or hundreds) of similar search phrases, Query Groups now bundles them together under meaningful categories, like “SEO,” “kitchen remodel,” or “HVAC service.” This allows for quicker insights into what your audience is searching for and how well your content is performing for those themes.
Google’s Explanation
In their announcement, Google stated:
“We are excited to announce Query Groups, a powerful Search Console Insights feature that groups similar search queries.”
“Instead of a long, cluttered list of individual queries, you will now see lists of queries representing the main groups that interest your audience… They are designed to provide a better high-level perspective of your queries and don’t affect ranking.”
What It Looks Like
Here’s an example snapshot of the new Query Groups report:
Source: google.com
In this report, you might see terms like ‘search engine optimization,’ ‘seo optimization,’ and ‘seo website’ all grouped under “SEO.” If that group sees fewer clicks or impressions, you now know there’s a trend worth investigating, fast.
Availability
Google is rolling out this update gradually. You’ll see it appear in your Search Console Insights as a new card—available only to sites with enough query volume to generate meaningful groupings.
Why This Matters…and How Digital Aspect Marketing Helps
At Digital Aspect Marketing, we stay on the cutting edge of every update Google releases, big or small, because these small changes add up to major wins when used properly.
We’ve already started incorporating Query Groups into our clients’ SEO analysis, using it to:
- Identify which topics drive the most engagement
- Spot declining trends early, before rankings drop
- Refine content strategies around what people actually want
- Adjust technical SEO and on-page optimization for grouped queries
- Improve conversion pathways by matching content with user intent
But we don’t stop there.
We combine this with advanced SEO tools, technical audits, local search optimization, and AI-enhanced content strategies to increase visibility, authority, and conversions for your site.
What our client had to say after 11 months of services with us:
“Amazing service! They always go above and beyond. We have been working with them for only 11 months, and we are top three in Google despite strong competition. They have been very accommodating with our busy schedules. They work and coordinate well with other teams/companies on projects that involve multiple players. can’t recommend enough, they are a privilege to work with!” – Ramsey
This particular client started their business in our hands, from website to direction on SEO and Google Ads. Ranking #3 in Google in a highly competitive urgent care focused city.
Ready to Stop Guessing and Start Ranking Smarter?
If you want to improve your site’s performance and use tools like Google’s Query Groups the right way, we can help.
Contact Digital Aspect Marketing for a consultation.
We’ll show you how to turn insights into income—by keeping your site aligned with what Google (and your customers) actually care about.
Let’s talk SEO today.
Or call us directly at 727-607-7789.
