11 Lessons From Auditing 500+ Websites

After auditing more than 500 websites over 12 years, one thing stands out: most SEO problems aren’t advanced or mysterious. They’re basic, repeated mistakes. These lessons come from real audits

For years, most SEOs treated press releases as a relic: publish on a wire, get a pile of syndicated copies, and (maybe) pick up a few links. Then Google tightened

Some updates change rankings. Others quietly change your day-to-day sanity. This month’s biggest Search Console improvement falls squarely into the second category. Google has rolled out a long-requested enhancement to